Monday, November 1, 2010

Ugly vehicle redesign

The last project for my vehicle studio class was redesigning a vehicle that was not necessarily the most attractive.  The class was assigned vehicles ranging from the Renault 5 and Ford Pinto to the Chevy Vega.. some even had to redesign the disastrous Pontiac Aztek.

I was given the AMC Gremlin and began by researching the original model and its market segment.  My main goal was to develop a modern design language for the car while taking hints from the original - all-the-while trying to preserve the same overall essence.  Let me know what you think!

 

ballpoint pen / chartpak markers

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